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“Before the wedding, while brides are making plans, over half (54%) rank video as one of the Top 10 most important bridal services. However, that number increases to 79% AFTER the wedding, as brides look back and assess the individual value of each service. Before the wedding, 23% of brides view video as a Top 5 service. After the wedding, that number climbs to 42%. The value of video becomes greater after the wedding.

Among brides who used a friend or family member to videotape their wedding
instead of using a professional, nearly half (49%) said they would hire a
professional if they had it all to do over again.

These second thoughts are even more pronounced with brides who didn’t have
their weddings videotaped at all. In hindsight, 60% say they wished they had had
their weddings videotaped.”

You can read the full article here:

http://www.weva.com/cgi-bin/newsreader.pl?storyid=940&type=o

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